Post by juthi52943 on Jan 1, 2024 4:10:32 GMT
With the end of third-party cookies now scheduled for and fast approaching, companies across the programmatic landscape are developing interoperable cookieless solutions that will ensure advertising performance and success for years to come. ShareThis strives to be an integral player in the development of these solutions and is pleased to announce a new partnership with Yahoo that does just that.
ShareThis is one of five new partners to support Yahoo's no-bake Job Function Email List identity solution, Yahoo ConnectID Yahoo ConnectID, which uses first-hand content-driven data to bring audiences to life, integrates directly with leading platforms Data Management System (DMP) and Customer Data Platforms (CDP). Through its direct relationships with consumers and partnerships, such as the one with ShareThis.
Yahoo ConnectID now reaches million authenticated users in the United States. This new integration enables the seamless activation of ShareThis' global audience segments across Yahoo's omnichannel DSP, enabling brands and marketers to reach engaged, highly interested consumers at scale in a world where identity is limited. These audiences are powered by shares, searches, clicks and page views across more than three million global websites and are enhanced using the latest natural language processing and machine learning technologies for optimal performance.
ShareThis is one of five new partners to support Yahoo's no-bake Job Function Email List identity solution, Yahoo ConnectID Yahoo ConnectID, which uses first-hand content-driven data to bring audiences to life, integrates directly with leading platforms Data Management System (DMP) and Customer Data Platforms (CDP). Through its direct relationships with consumers and partnerships, such as the one with ShareThis.
Yahoo ConnectID now reaches million authenticated users in the United States. This new integration enables the seamless activation of ShareThis' global audience segments across Yahoo's omnichannel DSP, enabling brands and marketers to reach engaged, highly interested consumers at scale in a world where identity is limited. These audiences are powered by shares, searches, clicks and page views across more than three million global websites and are enhanced using the latest natural language processing and machine learning technologies for optimal performance.